Founding Member

Aaron founded PlayFresh™ Games LLC as a passion project after a nearly 16-year career at IGT as an in-house mathematician followed by a brief time as a Chief Data Scientist at a medical company. ​

During Aaron’s 16-year tenure at IGT he has been a key contributor of game content and listed as an inventor on six patents, including the award-winning Cash Pop® draw game currently being sold in several US jurisdictions.​

Aaron’s mathematical prowess has been instrumental in conducting statistical or computational analysis on nearly all game categories including Mega Millions and Powerball.



Managing Member

Brad joins the PlayFresh™ Games team with 11 years of Lottery experience within IGT's Game Development and Data Analytics teams.​

Early in Brad’s IGT career, he focused solely on Instant ticket portfolio optimization but soon developed an eye for game innovation.​

Brad was soon focused solely on draw game design and development, starting with the multi-state draw game, Cash4Life®. Brad was a key contributor to game content for IGT's FutureGame® draw game development program. ​

​​Brad is listed as an inventor on six game related patents, including Cash Pop®.



Managing Member

Todd joins the PlayFresh™ Games team with over 25 years of experience in Lottery marketing analytics, marketing research and R&D roles including work for two lotteries and two lottery vendor suppliers.

During Todd’s 14 years at IGT he led the Instant Ticket Marketing Intelligence team focusing on optimizing the instant product to meet player needs while also helping lotteries to achieve bottom-line objectives for good causes.

Todd is passionate about the merging of data analytics and player research to make informed Instant game portfolio and design recommendations. His vast knowledge of the Instant ticket product category makes him a perfect addition to PlayFresh™ Games.


Note: Cash Pop® and FutureGame® are trademarks of IGT Global Solutions Corporation ​