PlayFresh™ Games is a game content licensor doing business in the Lottery industry.

PlayFresh Games was founded in 2022, by Aaron Koll. Soon after Todd Bauman and Brad Heathcote would join the team as managing members.

Our team has over 50 combined years of experience designing and refining Lottery games tailored to player needs through the creative application of market research, product analytics and applied mathematics.

We are solely focused on game content. We operate nimbly and responsively to offer mathematically vetted concepts that are tailored to individual Lottery portfolios. Our goal is to offer creative game content that increases Lottery bottom line returns to good causes by enhancing product portfolio variety and appeal for their player consumers.

PlayFresh Games is a limited liability company based in Lincoln, California.